PRIVATE PRACTICE MARKETING COURSE OVERVIEW


The Market and Your Place in It

  • Who is your market?
  • What are you 'selling'?
  • Competition and creating a USP
  • Client focused approach to healthcare: Value, Expertise, Convenience

Acquiring New Clients

  • Introducing PA - the one metric forming the cornerstone of your practice marketing
  • Identifying your channels and implementing strategies to target them
  • Online
    • Search engines
    • Platforms
    • Referrals
    • Social
  • Offline
    • PR
    • Traditional media
    • Books
    • Consumer events

Client Handling

  • Website
  • Reception, call responding
  • CRM systems and lead nurturing
  • Newsletters and direct mail
  • Answering as many FAQs before they see you
  • Barriers to sale and how to tackle them

Aftercare

  • Follow up consultations
  • Newsletters
  • Reviews
  • Summary


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